March 25, 2013

In Love With... Old LEGO Ads

I've been working on a magazine project for the last several weekends, so the boys have had a lot of much-cherished Daddy Time. They absolutely adore playing with their father; he's a kid at heart and would play all day if he could. Their number one activity is LEGO. From battleships and rockets to architectural masterpieces, they ROCK LEGO.

I came across these ads from the late 70s and early 80s. A brilliantly simple ad campaign. The Art Director in me is obsessed—the copywriting, the sweet photographs, the font choices. There's nothing slick or fake about these kids.

What is even cooler is that it's 2013 and we have all this technology, but my kids prefer to create and build over anything else. There is nothing cooler as a mom than seeing your 4 year-old beaming with pride, and telling you, "Mom, it's a Mega Zord Battle Ship. I made it myself!"

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