I've been working on a magazine project for the last several weekends, so the boys have had a lot of much-cherished Daddy Time. They absolutely adore playing with their father; he's a kid at heart and would play all day if he could. Their number one activity is LEGO. From battleships and rockets to architectural masterpieces, they ROCK LEGO.
I came across these ads from the late 70s and early 80s. A brilliantly simple ad campaign. The Art Director in me is obsessed—the copywriting, the sweet photographs, the font choices. There's nothing slick or fake about these kids.